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Venues are catering to e-sports fans with beanbag chairs, energy drinks and food on sticks

In a rare move, the largest sports arena in Columbus, Ohio, relaxed a key policy for an event in April, allowing attendees to freely exit and reenter a game in progress.

Nationwide Arena simply couldn’t expect fans to stay seated for nine hours of action.

It’s among the accommodations event spaces across the country are making in bids to capitalize on the rise of arena-packing video-game contests, which they hope will attract a new generation of event-goers — and with them increased ticket and concession sales.

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