A North Las Vegas hotel-casino will officially kick off its renovation and rebranding next week into a Latino-focused property, a move the owners say would be a first in the country.

Mariachi music rang out of the Lucky Club in North Las Vegas Tuesday morning — a clear signal of the hotel-casino’s future that will cater to a Latino customer base.

September 15 marks the beginning of Hispanic Heritage Month in the US, but for JefeBet this is simply the case all year round. However, September still brings a sort of celebration of Latinos for JefeBet and its operator Fifth Street Gaming (FSG), as a complete rebranding and renovation is underway for its Lucky Club Casino and Hotel in North Las Vegas.

Las Vegas caters to pretty much everyone. If you want to gamble in a giant pyramid or swim under a replica of the Eiffel Tower, well MGM Resorts International’s (MGM) Luxor offers one and Caesars Entertainment’s (CZR) Paris Las Vegas has the other

There’s a major push to lure big tech companies and investors to Las Vegas. The Vegas Tech Summit, put together by local entrepreneur Teddy Liaw, founder of NexRep, gathered about 50 invited guests com …….We hope you appreciate our content. Subscribe today to continue reading this story, and all of our stories.

Two Las Vegas developers said they’re encouraged by the recent growth in downtown Las Vegas, adding that there’s several years’ worth of projects still possible.

With an expanding lineup of events and a growing number of fans, esports –and esports gambling– is becoming one of the fastest growing US industries. The boom around electronic sports could particularly prove to be a profitable endeavor for Las Vegas, with the gambling mecca ready to tap into the potential of this vertical.

JefeBet has revealed the Lucky Club Casino and Hotel in North Las Vegas will undergo a renovation and rebranding. The casino will be known as the Ojos Locos Sports Cantina y Casino at Hotel Jefe following the rebrand, and the renovation of the building officially broke ground during a recent ceremony attended by Fifth Street Gaming CEO Seth Schorr.

The US Hispanic and Latino audience is 64-million-strong, but has been poorly catered to so far by operators already in the market. COLE RUSH speaks to Seth Young of FSG Digital, whose JefeBet brand hopes to change that.