Experience Counts As U.S. Casinos Mull Millennial Appeal

Ask those involved with the gaming business to find a solution to entice millennials to spend more time and money in a casino and the answer is quite simple — give them an overall casino experience that is more intriguing than today’s slot-machine games.

On most casino floors in Las Vegas, Atlantic City or Biloxi, Mississippi, patrons will find traditional slot machines with names such as AMC Walking Dead slot game, Lucky Hot 7s, Blaze of Glory, Wheel of Fortune, Willy Wonka Dream Factory or Sex in the City.

But those games, although popular with baby boomers and Generation X, are not proving to be as popular with a generation between the ages of 21-35 that grew up playing video games on Nintendo, PlayStation or Xbox.

Read More