Saving Las Vegas: Can Esports Be The Hero Casinos Need?

As casinos look to counteract an aging demographic of customers and players, one industry many operators are looking to is esports.

This is understandable given the typical demographic of esports fans, which in particular titles’ scenes at least, is notably older than many outsiders would (and regularly do) presume. They aren’t all kids. A recent story on Fox Business opened with the line ‘casinos are slowly embracing competitive video game tournaments as a way to help their bottom lines’, and went onto explain that the money was coming from hotel rooms, food and drink. This of course is not necessarily a bad thing; casinos are evermore entertainment venues first and foremost as opposed to gambling halls.

Tiki culture thrives in Las Vegas at Frankie’s, Golden Tiki

Sit right back and you’ll hear a tale — not of a fateful trip, but of an escape from reality, your own three-hour tour.

It comes by way of tiki culture, which had disappeared from Las Vegas but came roaring back thanks to Frankie’s Tiki Room, which is approaching its ninth anniversary, and The Golden Tiki, which just marked its second.

But while the two spots share a clear appreciation for all things tiki, they’re really about as dissimilar as a toddler and an almost-tween could be.

Frankie’s filled a void that was absolute. Tiki tradition started in Las Vegas in the ’60s with Aku Aku at the Stardust and Don the Beachcomber at the Sahara, but both closed in the ’80s. Taboo Cove, The Venetian’s attempt to revive the genre, lasted only from 2001 to 2005.

Enter P Moss, owner of the Double Down, the venerable Paradise Road dive bar. While Moss said he “wasn’t a fanatic or anything” in regard to tiki culture, he knew a niche when he saw one.

Is eSports the NFL successor?

Last weekend I had the chance to attend the Casino eSports Convention (CEC), which was an overflowing fountain of knowledge. From the generality of eSports to the mindsets of gamers, all the way through to the legalities of betting on competitive video gaming and tips on how to best implement it onto the casino scene – CEC had it all.

With an amazing line up of extremely competent speakers, there was much to learn from each one on the several different topics spoken about.

Execs say eSports, casinos are compatible, but authenticity, experimentation required

The eSports community has been around for decades, but has experienced explosive growth in the past five years. Tournaments such as the International Dota 2 tournament – with its $23 million prize pool – exceed, in total prize money, the PGA Masters.

However, these large tournaments are few and far between. Blaine Graboyes, CEO of GameCo, mentioned Thursday at an eSports seminar at G2E that many casinos come to him expecting to host large tournaments and make their revenue from ticket sales. The data, though, shows that only 9% of global eSports revenue in 2017 is from ticket sales. On the other hand, sponsorship and advertising make up more than half.

 

Ocean Resort Casino principals want to combine luxury, family

ATLANTIC CITY — When the first guests walk through the doors of Ocean Resort Casino on June 28, there is a good chance a member of the Deifik family will be there to greet them.

Family is important to Bruce and Nancy Deifik and son Jordan. And the new owners of the former Revel Casino Hotel believe a focus on treating everyone like they are part of theirs will be the most noticeable difference to guests.